Dasani water Market Analysis Essay Example | Topics and Well Written Essays - 500 words

Dasani water Market Analysis - Essay Example The social factors that influence consumers to purchase dasani water include reference groups and social status. Family groups are the most vital purchasing organizations within a particular society. Women have been constantly recognized as the primary purchaser for the family unit. Nonetheless, traditional responsibilities are changing since many women have started concentrating in their jobs while more men have started working from home (Glennon, 2002). Therefore, the buying behavior of this product has been affected by the changes in family buying habits where men have turned out to be the potential product buyers. Additionally, those individuals who are not married tend to buy bottled water because they do not have enough time to treat tap water for personal consumption. The company has realized increased sales among the college students. Majority of them are still single (Franklin & Madalinski, 2009). The social status of customers has also played a noteworthy role influencing the buying habits of Dasani water. Customers from rich and middle class families tend to buy the product while those from poor families prefer using tap water. For that reason, the number of sales recorded from the sale of dasani water has been high in the urban areas in comparison to the rural. The situation is attributed to differences in social status. Personal factors that have influenced customers to purchase Dasani water include occupation, activities, qualities, age, and stage of life. Many people working in offices tend to purchase dasani water because they believe that office tap waters are not clean for consumption (Doria, 2006). In addition, it is often difficult for such persons to access water at the desired time. People involved in rigorous activities such as sports need water to quench their thirst. Consequently, the company has embarked on marketing

Reaction paper Assignment Example | Topics and Well Written Essays - 1000 words

Reaction paper - Assignment Example Social Media has relevance not only for regular internet users, but business as well (Riley, n. d). In the 21st century, social media has become a fast evolving tool of education, social connection, and job procurement. As such, the young and old alike must learn to use social media responsibly. This is ascribed to the fact that social media when used properly can ensure a better future for an individual; however, its misuse can spell academic, professional, and financial disaster. Therefore, this paper aims to present the arguments of academic experts on the significance of responsible use of social media accounts. Several academic experts assert that proper use of social media can help to strengthen the chances of a college student into getting into his preferred college. It will also help the student achieve a type of social life while in college that will help enhance their college learning and living experience. Social media has helped colleges and universities make the college experience more interesting and exciting for their potential and current students through the students responsible use of social media. According to researchers such as Mark Connolly of WCER, students have tightly packed academic schedules throughout the semester. However, that it not to say that the schools do not give the students some time off between classes by hosting social mixers and the like. Due to the sheer volume of students on campus, it is almost impossible to get the information out to all of them. This is where social media steps in as an excellent social connecting tool for students. He explains that social media helps to create enduring relationships between the students by facilitating the social connection of peers. He offers an example of this benefit as: Connecting fellow dorm students through Facebook can help a student overcome the kind of isolation that otherwise might lead